{"id":1065,"date":"2025-03-30T10:43:01","date_gmt":"2025-03-30T08:43:01","guid":{"rendered":"https:\/\/wpriverthemes.com\/gridx\/?page_id=1065"},"modified":"2025-08-18T12:50:13","modified_gmt":"2025-08-18T10:50:13","slug":"my-journey","status":"publish","type":"page","link":"https:\/\/staging.lucacasamassima.com\/?page_id=1065","title":{"rendered":"My Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1065\" class=\"elementor elementor-1065\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d57135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d57135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2705f96 margin-0\" data-id=\"2705f96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35461e7 elementor-widget elementor-widget-gridxdacredentialcontentbox\" data-id=\"35461e7\" data-element_type=\"widget\" data-widget_type=\"gridxdacredentialcontentbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n         <!-- Start Credentials Content Box\n    ============================================= -->\n\n<div class=\"credential-content flex-1\">\n        <div class=\"credential-about\" data-aos=\"zoom-in\">\n            <h3>About Me<\/h3>\n            <p>Italian Product Designer &amp; Founder with 5+ years of experience in startups and mid-sized companies. Skilled in ideation, wireframing, prototyping, and crafting final product designs. Passionate about growth hacking, product strategy, and designing exceptional digital products. Currently working remotely.<\/p>        <\/div>\n\n        <div class=\"credential-edc-exp credential-experience\">\n            <h3 data-aos=\"fade-up\">EXPERIENCE<\/h3>\n                         <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2024 - Present<\/h5>\n                <h4>Co-Founder<\/h4>\n                <h6>ShortPen<\/h6>\n                <p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/shortpen.com\"><span style=\"color: #ff7062;\">ShortPen<\/span><\/a> is a SaaS platform for comprehensive link\/events management and tracking.<\/p><p data-pm-slice=\"1 1 []\">Created from scratch to address market gaps, it prioritizes simplicity, affordability, and user-friendliness.<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Created ShortPen from scratch, driven by the need for a simpler, more affordable, and user-friendly link management tool compared to existing solutions.<\/p><\/li><li><p>Designed an intuitive UX\/UI, focusing on simplicity and scalability.<\/p><\/li><li><p>Currently focused on implementing a product-led growth strategy to increase adoption and retention.<\/p><\/li><\/ul>            <\/div>\n                         <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2024 - Present<\/h5>\n                <h4>Founder<\/h4>\n                <h6>Not The Same Old Tools<\/h6>\n                <p data-pm-slice=\"1 1 []\"><span style=\"color: #ff7062;\"><a style=\"color: #ff7062;\" href=\"https:\/\/ntsot.com\">NTSOT<\/a><\/span> is a free, weekly newsletter highlighting unique digital tools designed to enhance both professional and personal productivity. It provides a valuable resource for professionals looking for innovative, practical solutions to everyday challenges.<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>I got hundreds of subscribers with different organic and paid marketing strategies.<\/p><\/li><li><p>Regularly featured carefully selected tools, clearly explaining their purpose, ideal users, and practical benefits.<\/p><\/li><li><p>Established a loyal community around a shared curiosity for innovative digital solutions.<\/p><\/li><li><p>Designed visually appealing and engaging newsletter templates.<\/p><\/li><li><p>Built partnerships and affiliate relationships with relevant digital tool providers.<\/p><\/li><\/ul>            <\/div>\n                         <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2021 - Present<\/h5>\n                <h4>Product &amp; UX\/UI Designer<\/h4>\n                <h6>Paginemediche (Full Remote)<\/h6>\n                <p data-pm-slice=\"1 1 []\">Paginemediche is a healthcare technology company offering digital solutions for both B2B and B2C sectors, including doctor booking platforms, mobile apps, and healthcare management systems aimed at improving user experience and patient engagement.<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Led the complete redesign of B2B and B2C products, enhancing user experiences significantly.<\/p><\/li><li><p>Created a full-scale design system, website redesigns, mobile apps, and targeted landing pages.<\/p><\/li><li><p>Improved usability, user engagement, and product coherence through detailed research, analysis, and structured design processes.<\/p><\/li><\/ul>            <\/div>\n                         <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2020 - 2025<\/h5>\n                <h4>Founder<\/h4>\n                <h6>Guadagnissimo<\/h6>\n                <p data-pm-slice=\"1 1 []\">Guadagnissimo was a successful personal finance blog focused on online earning, smart investing, and financial management. Independently grown from zero, the platform reached significant monthly revenue and hundreds of thousands of annual visitors before being sold (exit).<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Built and scaled Guadagnissimo independently from zero to hundreds of thousands of yearly users, reaching monthly revenues of up to thousands of euros.<\/p><\/li><li><p>Successfully sold the project (exit) to focus on new entrepreneurial ventures.<\/p><\/li><\/ul>            <\/div>\n                         <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2018 - 2021<\/h5>\n                <h4>Junior Visual Designer<\/h4>\n                <h6>Flike<\/h6>\n                <p data-pm-slice=\"1 1 []\">Flike is a visual communication and branding agency serving local brands. It specializes in creating content for marketing, branding, social media, and advertising campaigns, ensuring strong visual identities and engaging content for its clients.<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Collaborated with local brands to enhance marketing, branding, and visual communication.<\/p><\/li><li><p>Produced diverse creative content, including video commercials, animated graphics, branding identities, and visual designs for web and print.<\/p><\/li><\/ul>            <\/div>\n                     <\/div>\n\n        <div class=\"credential-edc-exp credential-education\">\n            <h3 data-aos=\"fade-up\">Education<\/h3>\n                            <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2021<\/h5>\n                <h4>Master&#039;s Degree in UX\/UI Design<\/h4>\n                <h6>Start2Impact<\/h6>\n                <p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:3228,&quot;end&quot;:3324},&quot;regular_list_item&quot;,{&quot;start&quot;:3228,&quot;end&quot;:3324}]\">Deepened expertise in User Research, Wireframing, Prototyping, and User Testing methodologies.<\/p>            <\/div>\n                        <div class=\"credential-edc-exp-item\" data-aos=\"zoom-in\">\n                <h5>2012 - 2018<\/h5>\n                <h4>Diploma in Graphics and Communication<\/h4>\n                <h6>I.I.S.S. Nervi-Galilei<\/h6>\n                <p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:3407,&quot;end&quot;:3516},&quot;regular_list_item&quot;,{&quot;start&quot;:3407,&quot;end&quot;:3516}]\">Developed foundational skills in graphic design, multimedia, and effective visual communication strategies.<\/p>            <\/div>\n                    <\/div>\n\n        <div class=\"skills-wrap\">\n            <h3 data-aos=\"fade-up\">Skills &amp; Tools<\/h3>\n            <div class=\"d-grid skill-items gap-24 flex-wrap\">\n                                <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">UX\/UI Design<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Visual Design<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Wireframing<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">SEO<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">SaaS<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Figma<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Photoshop<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Illustrator<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">WordPress<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">HTML\/CSS<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Growth Hacking<\/h4>\n                    <p><\/p>\n                <\/div>\n                             <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\">Product Growth<\/h4>\n                    <p><\/p>\n                <\/div>\n                         <\/div>\n        <\/div>\n\n        <div class=\"skills-wrap awards-wrap\">\n            <h3 data-aos=\"fade-up\"><\/h3>\n            <div class=\"d-grid skill-items gap-24 flex-wrap\">\n                                <div class=\"skill-item\" data-aos=\"zoom-in\">\n                    <span class=\"percent\"><\/span>\n                    <h4 class=\"name\"><\/h4>\n                    <p><\/p>\n                <\/div>\n                           <\/div>\n        <\/div>\n    <\/div>\n\n\n    <script>\n    AOS.init({\n        duration: 1500,\n        once: true,\n\n    });<\/script>      \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Me Italian Product Designer &amp; Founder with 5+ years of experience in startups and mid-sized companies. Skilled in ideation, wireframing, prototyping, and crafting final product designs. Passionate about growth hacking, product strategy, and designing exceptional digital products. Currently working remotely. EXPERIENCE 2024 &#8211; Present Co-Founder ShortPen ShortPen is a SaaS platform for comprehensive link\/events [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3730,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/main-credential.php","meta":{"footnotes":""},"class_list":["post-1065","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1065"}],"version-history":[{"count":22,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/1065\/revisions"}],"predecessor-version":[{"id":3557,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/1065\/revisions\/3557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/media\/3730"}],"wp:attachment":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}