{"id":3640,"date":"2025-08-19T11:13:28","date_gmt":"2025-08-19T09:13:28","guid":{"rendered":"https:\/\/staging.lucacasamassima.com\/?page_id=3640"},"modified":"2025-08-19T15:14:58","modified_gmt":"2025-08-19T13:14:58","slug":"paginemediche","status":"publish","type":"page","link":"https:\/\/staging.lucacasamassima.com\/?page_id=3640","title":{"rendered":"Paginemediche"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3640\" class=\"elementor elementor-3640\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3155ad7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3155ad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e563c\" data-id=\"b3e563c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d39a747 elementor-widget__width-inherit elementor-widget elementor-widget-gridxdaworkdetailprojbreadcrumb\" data-id=\"d39a747\" data-element_type=\"widget\" data-widget_type=\"gridxdaworkdetailprojbreadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n         <!-- Start Workdetail Breadcrumb\n    ============================================= -->\n<!-- Breadcrumb -->\n<section class=\"breadcrumb-area\">\n    <div class=\"container\">\n        <div class=\"breadcrumb-content\" data-aos=\"fade-up\">\n            <p>Paginemediche<\/p>\n            <h1 class=\"section-heading\">\t\n                 \t\n Mobile app & Website - Product & UX\/UI Design  \t\t\t\t\t\n<\/h1>\n        <\/div>\n    <\/div>\n<\/section>\n             \n  <script>\n    AOS.init({\n        duration: 1500,\n        once: true,\n\n    });<\/script>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-165a6cc e-flex e-con-boxed e-con e-parent\" data-id=\"165a6cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8adff7 elementor-widget elementor-widget-image\" data-id=\"c8adff7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"paginemediche-banner\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OCwidXJsIjoiaHR0cHM6XC9cL3N0YWdpbmcubHVjYWNhc2FtYXNzaW1hLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL3BhZ2luZW1lZGljaGUtYmFubmVyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"551\" src=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner.jpg\" class=\"attachment-full size-full wp-image-3648\" alt=\"\" srcset=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner.jpg 1920w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner-300x86.jpg 300w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner-1024x294.jpg 1024w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner-768x220.jpg 768w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/paginemediche-banner-1536x441.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-061ab56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"061ab56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8976661\" data-id=\"8976661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f95af elementor-widget elementor-widget-gridxdaworkdetailprojinfo\" data-id=\"63f95af\" data-element_type=\"widget\" data-widget_type=\"gridxdaworkdetailprojinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n         <!-- Start WorkDetail\n    ============================================= -->\n\n<div data-aos=\"zoom-in\">\n    <div class=\"d-flex project-infos-wrap shadow-box mb-24\">\n                \t\t   \n<img decoding=\"async\" src=\"https:\/\/wpriverthemes.com\/gridx\/wp-content\/themes\/gridx\/assets\/images\/icon2-2.png\" alt=\"img\" class=\"star-icon\">\n          \t\t\n        <div class=\"project-details-info flex-1\">\n            <h4>Details<\/h4>\n            <p>Company: <span style=\"color: #ff7062;\">Paginemediche<\/span><\/p><p>Role: <span style=\"color: #ff7062;\">Product &amp; UX\/UI Designer<\/span><\/p><p>Team: <span style=\"color: #ff7062;\">CEO, CTO, multiple dev squads, junior designers (mentored by me), product &amp; marketing stakeholders<br \/><\/span><\/p><p>Scope: <span style=\"color: #ff7062;\">UX\/UI Design, Design System, Mobile Apps, Web Platforms, Growth Experiments<\/span><\/p><p>Link: <a href=\"https:\/\/paginemediche.it\"><span style=\"color: #ff7062;\"><span style=\"text-decoration: underline;\">paginemediche.it<\/span><\/span><\/a><\/p>        <\/div>\n\n        <div class=\"project-details-info flex-1\">\n            <h4>Project Overview<\/h4>\n            <p>Paginemediche is one of the leading digital health platforms in Italy, offering B2C services for patients and B2B tools for healthcare professionals and institutions.<\/p><p>For over 4 years, I led the design of both the patient-facing and doctor-facing apps, as well as multiple web platforms.<\/p><p>The goal was to modernize the ecosystem, build a scalable design system, and create a seamless user experience across a very complex set of features: from digital care programs and medical booking to medication tracking and data integration with wearables.<\/p>        <\/div>\n    <\/div>\n<\/div>\n\n         \n  <script>\n    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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"pm-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY1MiwidXJsIjoiaHR0cHM6XC9cL3N0YWdpbmcubHVjYWNhc2FtYXNzaW1hLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL3BtLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2.jpg\" class=\"attachment-full size-full wp-image-3652\" alt=\"\" srcset=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2.jpg 1920w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2-300x169.jpg 300w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2-1024x576.jpg 1024w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2-768x432.jpg 768w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f1c40d e-flex e-con-boxed e-con e-parent\" data-id=\"9f1c40d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9158dd7 e-con-full e-flex e-con e-child\" data-id=\"9158dd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3b1d5 elementor-widget elementor-widget-text-editor\" data-id=\"4b3b1d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">MY ROLE &amp; DESIGN PROCESS<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771404c elementor-widget elementor-widget-text-editor\" data-id=\"771404c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the <strong><span style=\"color: #000000;\">sole UX\/UI designer<\/span><\/strong> for the entire app ecosystem, I was responsible for all product design decisions. Every new feature was discussed with me and validated against both UX best practices and technical feasibility with the CTO and dev teams.<\/p><p>My contributions included:<\/p><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1025\" data-end=\"1234\"><p data-start=\"1027\" data-end=\"1234\"><strong><span style=\"color: #000000;\">App Redesign &amp; Design System<\/span><\/strong><br \/>Completely modernized the Paginemediche app and created a <strong><span style=\"color: #000000;\">scalable design system in Figma<\/span><\/strong> to unify style, patterns, and components across all products.<\/p><\/li><\/ul><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1236\" data-end=\"1467\"><p data-start=\"1238\" data-end=\"1467\"><strong><span style=\"color: #000000;\">Feature Development (Patient App)<\/span><\/strong><br data-start=\"1267\" data-end=\"1270\" \/>Designed and shipped key health-related features:<\/p><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1816\" data-end=\"1948\"><p data-start=\"1818\" data-end=\"1948\"><em data-start=\"1818\" data-end=\"1841\">Digital Care Programs<\/em>: structured digital care paths with measurements, symptom tracking, questionnaires, and medical history.<\/p><\/li><li data-start=\"1951\" data-end=\"2042\"><p data-start=\"1953\" data-end=\"2042\"><em data-start=\"1953\" data-end=\"1976\">Medication Management<\/em>: pill reminders, therapy adherence tracking, and notifications.<\/p><\/li><li data-start=\"2045\" data-end=\"2132\"><p data-start=\"2047\" data-end=\"2132\"><em data-start=\"2047\" data-end=\"2061\">Health Diary<\/em>: centralized hub for appointments, measurements, and daily tracking.<\/p><\/li><li data-start=\"2135\" data-end=\"2198\"><p data-start=\"2137\" data-end=\"2198\"><em data-start=\"2137\" data-end=\"2149\">Onboarding<\/em>: guided flows to increase first-time adoption.<\/p><\/li><li data-start=\"2201\" data-end=\"2277\"><p data-start=\"2203\" data-end=\"2277\"><em data-start=\"2203\" data-end=\"2219\">Ask the Expert<\/em>: dedicated space for direct patient-doctor interaction.<\/p><\/li><li data-start=\"2280\" data-end=\"2378\"><p data-start=\"2282\" data-end=\"2378\"><em data-start=\"2282\" data-end=\"2319\">Wearable &amp; Apple Health Integration<\/em>: seamless data synchronization and graphical dashboards.<\/p><\/li><\/ul><\/li><\/ul><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1469\" data-end=\"1666\"><p data-start=\"1471\" data-end=\"1666\"><strong><span style=\"color: #000000;\">Doctor App (Paginemediche App Medico)<\/span><\/strong><\/p><p>Designed a separate app for doctors, including:<\/p><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1469\" data-end=\"1666\"><p>Calendar &amp; appointment management.<\/p><\/li><li data-start=\"1469\" data-end=\"1666\"><p>Live availability \/ online consultations.<\/p><\/li><li data-start=\"1469\" data-end=\"1666\"><p>Agenda and patient management.<\/p><\/li><\/ul><\/li><\/ul><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1668\" data-end=\"1803\"><p data-start=\"1670\" data-end=\"1803\"><strong><span style=\"color: #000000;\">Web Platforms<\/span><\/strong><br data-start=\"1687\" data-end=\"1690\" \/>Designed multiple iterations of the corporate website (corporate.paginemediche.it), the doctor marketplace (visitami.paginemediche.it), and landing pages for campaigns, digital care programs, and collaborations with big Pharma companies.<\/p><\/li><\/ul><ul data-start=\"1025\" data-end=\"2021\"><li data-start=\"1805\" data-end=\"2021\"><p data-start=\"1807\" data-end=\"2021\"><strong><span style=\"color: #000000;\">Growth &amp; Paid Experiments<\/span><\/strong><br data-start=\"1840\" data-end=\"1843\" \/>Collaborated with the marketing team to design conversion-oriented campaigns and test paywall flows for premium digital care programs.<\/p><\/li><li data-start=\"1805\" data-end=\"2021\"><p data-start=\"1807\" data-end=\"2021\"><strong><span style=\"color: #000000;\">Mentorship<\/span><\/strong><br data-start=\"1840\" data-end=\"1843\" \/>Supported and guided junior designers, ensuring coherence and quality across deliverables.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3044d46 e-flex e-con-boxed e-con e-parent\" data-id=\"3044d46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc992f elementor-widget elementor-widget-image\" data-id=\"8dc992f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"pm-app\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY1OSwidXJsIjoiaHR0cHM6XC9cL3N0YWdpbmcubHVjYWNhc2FtYXNzaW1hLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL3BtLWFwcC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app.jpg\" class=\"attachment-full size-full wp-image-3659\" alt=\"\" srcset=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app.jpg 1920w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app-300x169.jpg 300w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app-1024x576.jpg 1024w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app-768x432.jpg 768w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-app-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee53b22 e-flex e-con-boxed e-con e-parent\" data-id=\"ee53b22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eba160 elementor-widget elementor-widget-image\" data-id=\"2eba160\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"pm-medic\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY2MCwidXJsIjoiaHR0cHM6XC9cL3N0YWdpbmcubHVjYWNhc2FtYXNzaW1hLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL3BtLW1lZGljLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic.jpg\" class=\"attachment-full size-full wp-image-3660\" alt=\"\" srcset=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic.jpg 1920w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic-300x169.jpg 300w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic-1024x576.jpg 1024w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic-768x432.jpg 768w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-medic-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aecb74 e-flex e-con-boxed e-con e-parent\" data-id=\"4aecb74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be71e30 e-con-full e-flex e-con e-child\" data-id=\"be71e30\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a595cca elementor-widget elementor-widget-text-editor\" data-id=\"a595cca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KEY CONTRIBUTIONS &amp; ACHIEVEMENTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4318ccb elementor-widget elementor-widget-text-editor\" data-id=\"4318ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Led the <strong><span style=\"color: #000000;\">full UX\/UI redesign<\/span><\/strong> of a large-scale health app, creating coherence in a product with extremely high feature complexity.<\/li><\/ul><p>\u00a0<\/p><ul><li>Built and maintained a <strong><span style=\"color: #000000;\">comprehensive design system<\/span><\/strong> that scaled across patient app, doctor app, and web ecosystem.<\/li><\/ul><p>\u00a0<\/p><ul><li>Designed dozens of <strong><span style=\"color: #000000;\">mission-critical features<\/span><\/strong>, balancing user needs with complex healthcare regulations and backend constraints.<\/li><\/ul><p>\u00a0<\/p><ul><li>Extended the ecosystem with a <strong><span style=\"color: #000000;\">doctor-facing app<\/span><\/strong>, bridging patient-doctor interactions.<\/li><\/ul><p>\u00a0<\/p><ul><li>Supported <strong><span style=\"color: #000000;\">growth initiatives<\/span><\/strong>, creating targeted flows and landing pages that improved premium program conversions.<\/li><\/ul><p>\u00a0<\/p><ul><li>Acted as a <strong><span style=\"color: #000000;\">bridge between design and development<\/span><\/strong>, discussing every feature with the CTO and dev squads to ensure feasibility and alignment.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe0465 e-flex e-con-boxed e-con e-parent\" data-id=\"1fe0465\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-871ee64 elementor-widget elementor-widget-image\" data-id=\"871ee64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"pm-WEB-pages\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY2NSwidXJsIjoiaHR0cHM6XC9cL3N0YWdpbmcubHVjYWNhc2FtYXNzaW1hLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL3BtLVdFQi1wYWdlcy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages.jpg\" class=\"attachment-full size-full wp-image-3665\" alt=\"\" srcset=\"https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages.jpg 1920w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages-300x169.jpg 300w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages-1024x576.jpg 1024w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages-768x432.jpg 768w, https:\/\/staging.lucacasamassima.com\/wp-content\/uploads\/2025\/08\/pm-WEB-pages-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3019f e-flex e-con-boxed e-con e-parent\" data-id=\"de3019f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1720626 e-con-full e-flex e-con e-child\" data-id=\"1720626\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad654ac elementor-widget elementor-widget-text-editor\" data-id=\"ad654ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CHALLENGES &amp; LESSONS LEARNED<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726f719 elementor-widget elementor-widget-text-editor\" data-id=\"726f719\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\">Managing extreme product complexity<\/span><\/strong><\/p><p>The app covered dozens of features (digital care programs, diaries, booking, therapy tracking, wearable integrations), requiring a constant focus on clarity and hierarchy.<\/p><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">Healthcare constraints<\/span><\/strong><\/p><p>Designing in health tech meant balancing user experience with strict compliance, sensitive data, and technical integrations.<\/p><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">Cross-team collaboration<\/span><\/strong><\/p><p>Working daily with the CTO and dev squads taught me how to negotiate design ambition with backend feasibility.<\/p><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">Growth in healthcare<\/span><\/strong><\/p><p>Conversion campaigns for premium digital care programs required UX experiments in a highly trust-sensitive environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608df89 elementor-widget elementor-widget-text-editor\" data-id=\"608df89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RESULTS &amp; STRATEGIC IMPACT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb7cf9 elementor-widget elementor-widget-text-editor\" data-id=\"dcb7cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"3472\" data-end=\"3805\"><li data-start=\"3472\" data-end=\"3546\"><p>Successfully redesigned and modernized the entire Paginemediche ecosystem.<\/p><\/li><li data-start=\"3472\" data-end=\"3546\"><p>Delivered a design system adopted company-wide to accelerate feature development and ensure consistency.<\/p><\/li><li data-start=\"3472\" data-end=\"3546\"><p>Launched dozens of features used daily by thousands of patients and doctors.<\/p><\/li><li data-start=\"3472\" data-end=\"3546\"><p>Strengthened the doctor-patient digital interaction with dedicated apps and booking flows.<\/p><\/li><li data-start=\"3472\" data-end=\"3546\"><p>Contributed to growth campaigns, testing monetization models in healthcare.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3864bec e-flex e-con-boxed e-con e-parent\" data-id=\"3864bec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e1aad98 e-con-full e-flex e-con e-child\" data-id=\"e1aad98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d32f56 elementor-widget elementor-widget-text-editor\" data-id=\"6d32f56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TAKEWAYS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638733d elementor-widget elementor-widget-text-editor\" data-id=\"638733d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3832\" data-end=\"4123\">This 4-year journey at Paginemediche taught me how to design at scale in a <strong><span style=\"color: #000000;\">highly complex, regulated industry<\/span><\/strong>, where clarity and trust are as important as usability.<br \/>I learned to act as a <strong><span style=\"color: #000000;\">single point of accountability for design<\/span><\/strong>, to collaborate deeply with development and business teams, and to <strong><span style=\"color: #000000;\">lead design strategy in long-term product evolution<\/span><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Paginemediche Mobile app &#038; Website &#8211; Product &#038; UX\/UI Design Details Company: Paginemediche Role: Product &amp; UX\/UI Designer Team: CEO, CTO, multiple dev squads, junior designers (mentored by me), product &amp; marketing stakeholders Scope: UX\/UI Design, Design System, Mobile Apps, Web Platforms, Growth Experiments Link: paginemediche.it Project Overview Paginemediche is one of the leading digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3730,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/main-workdetail.php","meta":{"footnotes":""},"class_list":["post-3640","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3640"}],"version-history":[{"count":22,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/3640\/revisions"}],"predecessor-version":[{"id":3674,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/pages\/3640\/revisions\/3674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=\/wp\/v2\/media\/3730"}],"wp:attachment":[{"href":"https:\/\/staging.lucacasamassima.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}